How I work
Revenue systems for founders who are ready to stop being the system.
I work with B2B companies at $2M–$15M who've proven they can sell — but haven't built the infrastructure to scale it. Every engagement is hands-on. I'm in the work with you, not sending you decks.
Is this the right time to bring in a fractional CRO?
Honest answer: sometimes it's not. Here's how I think about fit.
Good fit — let's talk
- ✓You're in every deal and can't step back
- ✓You can't clearly describe who your best customers are and why they buy
- ✓You've made a sales hire — from your industry, not from structured B2B sales — and there's nothing for them to run
- ✓You're at $2M–$10M and the next stage of growth requires a process you don't have yet
- ✓You need investor-ready metrics and a forecast you can actually defend
Not the right fit — yet
- ✗You're pre-revenue or haven't closed your first 10 customers
- ✗You already have a VP of Sales with a working process in place
- ✗You're looking for someone to run outbound for you or manage the team day-to-day
- ✗You want strategy documentation without someone in the room executing it
If you're on the fence, book a call. I'll ask a few questions about where you are and tell you honestly what I think. If the timing isn't right, I'll say so.
Three ways to work together
Every engagement starts with a free 30-minute discovery call.
GTM Foundation Sprint
Starting at $15,000 · 6–8 weeks
This is the most hands-on engagement. We build your GTM foundation together — ICP documentation, sales process design, playbook, CRM configuration, forecast model, and team training. I'm in the work with you, not advising from a distance. Your team owns everything when we're done.
What gets built:
- → Validated ICP based on real customer interviews and deal data
- → Stage-by-stage sales process with exit criteria
- → Discovery, qualification, and objection handling playbook
- → CRM configured to reflect how your deals actually move
- → Forecast model your board will believe
- → Team training and handoff
Best for:
$2M–$8M companies moving out of founder-led sales who need the infrastructure built — not just advised on. Also the right fit when a new sales hire needs a system to work within.
What you bring:
Access to your last 20–50 closed deals, introductions to 5–7 existing customers for interviews, and a few hours a week to build together.
Monthly Advisory
Starting at $7,500/month · 3-month minimum
Ongoing fractional CRO support for companies that have a foundation and need a strategic partner to scale it. This is the role a $200K–$300K full-time CRO fills — but most companies at $3M–$12M don't need that full-time. You get the same level of strategic input at a fraction of the cost, for as long as you actually need it.
What's included:
- → Monthly strategy and pipeline review sessions
- → Deal coaching — active opportunities and stuck deals
- → Board and investor preparation support
- → Team coaching and accountability structure
- → Async support between sessions
Best for:
Companies post-sprint or with a working process in place, scaling a sales team, preparing for a funding round, or navigating a major GTM decision. Not the right fit if you need someone to run the process — this is strategic partnership, not day-to-day management.
GTM Strategy Session
$2,500 · One-time · 2 hours
A focused working session on one specific GTM problem. ICP definition, deal strategy, pricing, or a decision you've been going back and forth on. You come in with the question; you leave with a framework, a recommendation, and a clear 90-day action plan. Good for founders who need expert judgment on something specific before committing to a longer engagement.
How I approach the work
Systems before software. Before I recommend any tool or automation, I build the manual process and prove it works. If you can't run it manually, automating it just makes the problem faster.
I work from your real data, not frameworks. Your best customers are already in your closed-won history. Your biggest sales problems are visible in your stage conversion rates. I start there — not with a generic methodology.
Handoff is built into the engagement. Everything I build is designed for your team to own. I train the reps on the playbook. I configure the CRM the way your process actually works. When the engagement ends, you don't need me to maintain anything.
I'll tell you if the timing isn't right. I've turned down engagements because the company wasn't at the stage where this kind of infrastructure would stick. That conversation happens on the discovery call, not after you've signed.
Common questions
Let's figure out if this is a fit.
30 minutes. I'll ask about your situation and tell you honestly what I think — and what I'd try first if I were you.
Book a free discovery callNo pitch. No obligation.