Advisory
When a specific problem needs a person, not just a program.
GTM Foundation is the front door: the methodology I use as a full-time CRO, built so founders and operators can run it themselves. I occasionally take on advisory work for a focused GTM question. This page is that option, not an active consulting practice.
Is a working session the right next step?
Honest answer: most people should start with the program. Here's when a session is worth it.
Good fit: let's talk
- ✓You're stuck on one GTM decision and need judgment, not a 12-stage build
- ✓You can't clearly describe who your best customers are and why they buy
- ✓You have a live deal, pricing question, or ICP call you need to make in the next 30 days
- ✓You've run the Health Score and want a person to pressure-test what it found
- ✓You need a 90-day path on one problem, not someone in the work week to week
Not the right fit (yet)
- ✗You're pre-revenue or haven't closed your first 10 customers
- ✗You already have a VP of Sales with a working process in place
- ✗You're looking for someone to run outbound for you or manage the team day-to-day
- ✗You want the full system. That's the program, not a two-hour session
If you're on the fence, start with the GTM Health Score. It takes ten minutes and usually makes the next step obvious. If a session still makes sense after that, book a call and I'll tell you honestly.
Advisory, when you need it
Most people start with the GTM Foundation Program. A Strategy Session is the only priced advisory offer listed here.
GTM Strategy Session
$2,500 · One-time · 2 hours
A focused working session on one specific GTM problem. ICP definition, deal strategy, pricing, or a decision you've been going back and forth on. You come in with the question; you leave with a framework, a recommendation, and a clear 90-day action plan. For founders who need expert judgment on something specific, not a retainer.
Need something bigger than a single session? Let's talk.
How I approach the work
Systems before software. Before I recommend any tool or automation, I build the manual process and prove it works. If you can't run it manually, automating it just makes the problem faster.
I work from your real data, not frameworks. Your best customers are already in your closed-won history. Your biggest sales problems are visible in your stage conversion rates. I start there, not with a generic methodology.
The program holds the system. A Strategy Session is judgment on one problem. If you need the full foundation (ICP, process, playbook, the rest of the roadmap), that lives in GTM Foundation, and your team owns it.
I'll tell you if the timing isn't right. If a session won't move the needle, or the program is the better first step, that conversation happens on the call. Not after you've paid.
Common questions
Most people should start with the program.
Get your GTM Health Score first. If a Strategy Session is still the right call after that, book 30 minutes and I'll tell you honestly.
Get your free GTM Health Score