Early access pricing
Full program access is included while I learn from early users, no credit card. When billing turns on, it’ll be $2,500 one-time for 12 months.
Why it’s free right now
I’m keeping the paywall off so real founders can stress-test the product. I want feedback more than revenue at this stage, create an account and use everything.
FREE: FULL ACCESS (NOW)
Everything in the program, included during early access.
- Your GTM Health Score across 6 dimensions
- Full program during early access, all 12 stages, 57 steps, 19 deliverables, no card
- Deal CSV/Excel upload, progress tracking, and in-app canvases saved to your Binder
GTM Foundation Program
Same as today’s free tier. Planned: $2,500 one-time when billing is on.
- Full 12-stage roadmap, 57 steps with playbooks for every stage
- 19 in-platform deliverables, saved to your Binder: ICP, qualification scorecard, discovery, onboarding, health scorecard, win/loss, and more
- Measurable outcomes defined for every stage
- Progress tracking through each stage
- 12 months access when paid, work at your own pace
Same price point, two different things
The GTM Foundation Program and the GTM Strategy Session are both $2,500, but they are not interchangeable:
- Program = your system, self-paced, 12 months (software, deliverables, Binder, and roadmap).
- Strategy Session = my judgment, your specific problem, 2 hours (no software access).
Not sure where to start?
Start with the free GTM Health Score. It takes 10 minutes and shows you where you stand. If you need the system, the program is the next step. If you're facing one specific decision in the next 30 days, a Strategy Session may be enough.
Need a person for a specific problem?
I occasionally take on advisory work. A Strategy Session is $2,500 for two hours on one question. Bigger than that, let's talk.
See advisory →