Early access pricing
Full program access is included while I learn from early users — no credit card. When billing turns on, it’ll be $2,500 one-time for 12 months.
Why it’s free right now
I’m keeping the paywall off so real founders can stress-test the product. I want feedback more than revenue at this stage — create an account and use everything.
FREE — FULL ACCESS (NOW)
Everything in the program, included during early access.
- Your GTM Health Score across 6 dimensions
- Full program during early access — all 12 stages, 57 steps, 19 templates, no card
- Deal CSV/Excel upload, progress tracking, and in-app canvases
GTM Foundation Program
Same as today’s free tier. Planned: $2,500 one-time when billing is on.
- Full 12-stage roadmap — 57 steps with playbooks for every stage
- 19 templates — ICP, qualification scorecard, discovery, onboarding, health scorecard, win/loss scripts, and more
- Measurable outcomes defined for every stage
- Progress tracking through each stage
- 12 months access when paid — work at your own pace
Same price point, two different things
The GTM Foundation Program and the GTM Strategy Session are both $2,500 — but they are not interchangeable:
- Program = your system, self-paced, 12 months (software + templates + roadmap).
- Strategy Session = my judgment, your specific problem, 2 hours (no software access).
Need hands-on execution? That’s consulting — see how engagements work →
Not sure if you need the program or consulting?
Start with the free GTM Health Score. It takes 10 minutes and shows you where you stand. If your score is above 50 and you just need structure, the program is probably right. If you score below 40 or you're facing a specific decision in the next 30 days, a conversation will tell you more than a self-serve tool.
Need hands-on help?
Want me to run the same methodology beside you? Consulting is for when you want a fractional CRO in the work — not just the system.
See how consulting works →