Upload your closed deals. Get your data-backed ICP, buyer personas, and sales playbook in 30 minutes. No consultant required.*
*Or hire us to do it for you. Strategy session from $2,500.
Your GTM strategy is based on intuition, not data
You think you know your ICP, but your wins tell a different story
You closed 20 deals, but can't articulate why customers chose you
Half your pipeline goes dark and you don't know why
In 3 simple steps
Export your last 20-50 closed deals from HubSpot, Salesforce, or CSV
Our AI identifies who buys, why you win, why you lose, and extracts your real ICP
Export board-ready GTM strategy with ICP, personas, messaging, and sales playbook
Self-service software or done-with-you consulting
Upload your deals, run analysis, build your GTM strategy yourself
No credit card required
Work directly with Amber Winter (10+ years revenue leadership, successful acquisition)
Fractional CRO | GTM Foundation
"I've spent 10+ years helping companies find repeatable GTM systems, from $3.5M to $9.2M ARR and through acquisition. The biggest mistake I see? CEOs don't systematically analyze what's actually working in their closed deals. GTM Foundation is the tool I wish I had when I was starting out."
Turn your deal data into a data-backed GTM strategy in 30 minutes