Hi, I'm Amber Winter

My Story

I spent a decade in revenue leadership—from scrappy startup marketing roles to CRO at Web Courseworks, where I helped scale the company from $3.5M to $9.2M ARR before a successful acquisition by Forj Software.

Along the way, I learned something critical: most companies don't fail because they build bad products. They fail because they don't know who actually buys from them or why.

I saw CEOs launching products based on intuition, not data. Sales teams chasing bad-fit prospects. Boards demanding predictable growth without the systems to deliver it.

Why I Built GTM Foundation

After helping dozens of companies through fractional CRO engagements, I noticed the same pattern: companies had all the data they needed (closed-won deals, closed-lost deals) but weren't systematically analyzing it to extract their real ICP and GTM strategy.

So I built GTM Foundation—the platform that lets CEOs upload their deal data and get instant, AI-powered analysis of who's actually buying, why they're winning, and why they're losing.

For companies that need hands-on help, I offer consulting services to build complete GTM systems in 6 weeks.

My Approach

• Systems before software. I build the process first, prove it works, then automate.
• Data over intuition. Your closed deals tell the truth about your ICP—we just need to listen.
• Execution, not just strategy. I configure the CRM, write the playbook, train the team.
• Simplicity over complexity. Simple systems your team will actually follow beat complex frameworks they ignore.

Background

• CRO, Web Courseworks (2016-2023): Scaled $3.5M → $9.2M ARR, 97% retention, 107% net retention. Led acquisition by Forj Software.
• CRO, Forj (2023-2024): Integrated 3 acquired companies into unified platform serving 978,500 users.
• CRO, SuiteDynamics (2024-present): Part-time, leading revenue for NetSuite consultancy serving manufacturers.
• GTM Foundation (2025-present): Building software + consulting practice helping growth-stage companies build repeatable GTM.

Recognition

• Named to Top 50 Women Chief Revenue Officers of 2025
• 2,000+ professional network on LinkedIn
• 120+ connections in NetSuite ecosystem