Early access
I'm including full program access for everyone while I learn from early users — feedback welcome.
The GTM Foundation Program — My Methodology, Self-Serve
The same framework I use in consulting engagements — built into a self-paced program for founders who want to run it themselves. Start with your GTM Health Score, then work through the stages at your own pace.
You upload deals (CSV or Excel), work steps in the app, download templates, and track progress. Twelve stages, fifty-seven steps, nineteen templates — sequenced so you fix foundation before you optimize downstream.
Want me to run this with you instead? See consulting →
GTM Health Score
A diagnostic that shows exactly where your go-to-market foundation is strong or broken across 6 dimensions: ICP clarity, sales process, pipeline generation, qualification, conversion rates, and retention. Most companies score between 30–55 on first assessment. The score shows you precisely what to fix first — so you're not wasting time on Stage 6 work when you still need Stage 2 foundations.
Your Stage-Based Roadmap
A sequenced build plan based on your score and your maturity level. Not generic advice. Not a list of best practices. The exact stages, steps, and templates that are right for where you are right now — with a measurable outcome defined for each stage so you know when you've actually finished it.
19 implementation templates
Every stage comes with files you can use this week: ICP Canvas, Buyer Persona, qualification scorecard, discovery framework, sales stage definitions, objection handling, customer health, win/loss scripts, and more — downloadable from the library.
What you get in the program
Diagnose, then execute — with concrete steps and files you can use this week.
A real diagnostic
GTM Health Score (0–100) across six dimensions — so you're not guessing what's broken first.
A roadmap that matches your stage
Stages and steps ordered by maturity — fix foundation before you optimize what's downstream.
Progress you can see
Check off steps, upload evidence, and watch the score move as you finish real work — not slides.
Templates + deal data
Nineteen downloadable templates and CSV/Excel deal upload — export from your CRM, analyze here.
The GTM Foundation Roadmap
12 stages. 57 steps. 19 templates. Each stage builds on the last, with a measurable outcome — so you know when you're done, not when you've read enough.
The first three stages map to a 90-day sprint. Follow them and you'll have a documented ICP, a repeatable sales process, and a full sales playbook. Most companies pay $15,000–$27,500 to have that built for them. The program gives you the structure to build it yourself.
You're the bottleneck. All the knowledge lives in your head, and that's the problem. In the first three stages, you'll document what's working, build a repeatable process, and create the playbooks a sales hire could actually follow — without you in every deal.
What you'll build:
- Stage 1 — Validate Your ICP: Documented ICP with 5+ firmographic and behavioral criteria. (Templates: ICP Canvas, Buyer Persona, Qualification Scorecard)
- Stage 2 — Document Sales Process: All reps following the same documented process. (Templates: Sales Stage Definitions, Deal Review, Weekly 1:1)
- Stage 3 — Build Enablement Materials: Full sales playbook reps can execute independently. (Templates: Discovery Call Framework, Objection Handling Guide, Proposal Template, Win/Loss Scripts, Competitive Battle Card)
90-day outcome: A documented ICP, repeatable sales process, and complete playbook — the foundation a sales hire needs to ramp in under 90 days.
What the full 90-day sprint looks like
| Done For You (Consulting) | GTM Foundation Program | |
|---|---|---|
| ICP + Buyer Personas | ||
| Documented Sales Process | ||
| Sales Playbook | ||
| Discovery & Win/Loss Analysis | — | |
| Amber running the process | — | |
| Investment | $15,000–$27,500 | Included (early access) |
Same system as my consulting engagements — you execute; I'm optional when you want speed. Program vs $2,500 Strategy Session: the program is your system, self-paced, 12 months. A Strategy Session is my judgment on your specific problem in two hours — not software access. See pricing.
Want the full roadmap before you commit? Download the overview — all 12 stages, 57 steps, and template inventory in one PDF.
Pricing
Most founders start with the free health score. If what it finds is complex, book a discovery call — that's what consulting is for.
FREE (START HERE)
- Your GTM Health Score across 6 dimensions
- During early access: full program included — same as paid tier below, no card
GTM FOUNDATION PROGRAM
Included during early access
Planned price when billing is on: $2,500 one-time for 12 months of access.
- Full 12-stage roadmap — 57 steps with playbooks
- 19 templates — ICP, MEDDIC-style scorecard, discovery, onboarding, health scorecard, win/loss scripts, and more
- Measurable outcomes per stage + progress tracking
- Deal CSV/Excel upload and in-app canvases
- 12 months access when paid — work at your own pace
Want Amber to build this with you instead? The program gives you the system. Consulting is for when you want a fractional CRO running the process. See how consulting works →