A Q4 sprint for growth-stage revenue leaders
Walk into 2027 with a complete revenue foundation.
Six working sessions, October through December. Do the work, bring your output, leave with a sharper GTM.
Q4 Sprint Schedule
Oct 8
8:00–9:00am CT
Session 01
ICP Clarity
Who you are actually selling to, how to prove it with data from your own wins, and how to use it to focus your pipeline and messaging. The foundation everything else builds on.
Template: ICP Definition SheetOct 22
8:00–9:00am CT
Session 02
Win/Loss Intelligence
Why deals are won and lost, what your pattern says about your market position, and how to build a simple system that feeds strategy decisions quarterly.
Template: Win/Loss Analysis FrameworkNov 5
8:00–9:00am CT
Session 03
Messaging That Converts
Translating ICP clarity and win/loss patterns into what you actually say. Positioning your team repeats consistently and your buyers recognize immediately.
Template: Messaging Hierarchy DocNov 19
8:00–9:00am CT
Session 04
Sales Process Maturity
Stage definitions, exit criteria, and conversion tracking built around your actual messaging and ICP. The difference between a process that lives in a doc and one that lives in the team.
Template: Sales Stage ScorecardDec 3
8:00–9:00am CT
Session 05
Pipeline Health
How to read your pipeline honestly going into year-end. Coverage ratios, quality signals, and what you need to build in Q1 to hit your 2027 number.
Template: Pipeline Health DashboardDec 17
8:00–9:00am CT
Session 06
Revenue Model and Pricing
Lock in your pricing and packaging before January planning. How you charge, whether it reflects the value you deliver, and what to fix before 2027.
Template: Revenue Model WorksheetOne sprint. All six sessions. Platform included.
For founders, VPs of Sales, and VPs of Marketing at $2M–$15M ARR companies. Seats are limited to 10.
- All 6 live working sessions (Oct–Dec)
- GTM Foundation platform access through Dec 31, 2026
- Session templates and pre-work for every stage
- CRO and CMO feedback in a 10-seat room
Full Sprint: All 6 Sessions
$3,000
Includes platform access through Dec 31, 2026
Join the Full SprintTalk it through first: 30 minutesYou'll create an account (or sign in), then complete checkout with Stripe. Or book a short call if you want to ask questions first.
What to expect
1 hr
Focused, no fluff
Sessions run 8:00–9:00am. We start and end on time.
10
Seats in the room
Small enough that everyone gets real feedback, not just a seat.
1
Template per session
You complete it before you arrive. That's the session prep.
2
CRO and CMO
Revenue and marketing perspective in the room, together.
How each session works
Before
Complete your template
You get access to the GTM Foundation platform when you register. The session template is your pre-work. Come with it done.
During
Share, discuss, pressure-test
Brief framework overview, then hot seats. Participants share their work, the group responds, Amber and Alex add CRO and CMO perspective.
After
Apply and advance
Your GTM Health Score updates as you complete each stage. You keep the template, the feedback, and platform access through the end of the year.
Your hosts
GTM Advisor
Amber Winter
CRO · Founder, GTM Foundation
Currently serving as a full-time CRO. Scaled Web Courseworks from $3.5M to $9.2M ARR with 97% gross retention before leading the company through acquisition by Forj Software. Named a Top 50 Women CRO of 2025. GTM Foundation is her methodology, systematized.
Connect on LinkedIn
Fractional CMO
Alex Stonehouse
Founder, Brilliantly Wrong
Marketing execution leader who has built and scaled go-to-market functions for growth-stage B2B companies. Alex brings the demand gen and brand perspective to balance the revenue systems framework.
Connect on LinkedInThe track record
Operators who have done this work, not advisors talking about it.
Amber built the revenue systems at Web Courseworks that made the company acquirable. Alex has led brand and GTM at companies like Xometry, Procurated, and Forj, and hosts Brilliantly Wrong, a podcast on marketing, creativity, and startups.
$9.2M
ARR, from $3.5M at Web Courseworks
97%
Gross retention, 107% net
2 months
New sales hire running deals independently
15+ yrs
Marketing leadership across growth-stage GTM
What people say
CRO at SuiteDynamics
“Before Amber, we sold everything to anybody. We now have a defined ICP, our pipeline is full, and our clients are happier.”
Methodology in action
“Within two months, Amber had us focused on the right clients, hired a Director of Business Development who was the right fit for our stage, and had him ramped and running deals independently. I'm no longer in every conversation. That's the real win.”
Colleague of Alex
“Alex was one of our first employees at Procurated and was a one-man marketing machine for the first year. He was the ultimate Swiss Army knife. From content, to social, to automation to podcasting, Alex literally did it all. Hiring Alex as an early marketing leader was one of the best decisions I made.”
Colleague of Alex
“I loved working with Alex at Xometry. He is a very strong writer, communicator, teammate, leader and an excellent marketer. He approached all projects thoughtfully and strategically, and knows how to prioritize based on real business value. He has strong instincts. I could not recommend Alex more.”
Brilliantly Wrong · Podcast
“Brilliantly Wrong offers more than tactics. It invites listeners to reconsider how they approach work, creativity, and opportunity.”
Tal Gur, Elevate Society, reviewing Alex's podcast
Listen to Brilliantly Wrong →Not ready to purchase
Want to talk it through first?
If a $3,000 sprint is a bigger decision than you want to make from a page, book a 30-minute call. We'll walk through the sessions, whether the room is a fit, and what you'd walk away with.
Ready to build your revenue foundation?
Six sessions. Ten seats. Platform through year-end. $3,000.